Best practices: Promote products with product relations

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This best practices guide describes how to promote products by configuring product relations.

Let’s assume that you have different Sony smartwatches in your shop. When a customer opens a product details page of a Sony smartwatch, you want them to be able to see all the other similar smartwatches.

To set up the need product relations, follow the steps in the sections below.

Define general settings of a product relation

  1. Go to Merchandising > Product Relations.

  2. On the Product Relations page, click Create Product Relation. The Create Product Relation page opens.

  3. For PRODUCT RELATION KEY, enter sony-smartwatch-1. This is just for your reference.

  4. For RELATION TYPE, select Related products. This relation type displayed related product on the product details page.

  5. Select the UPDATE REGULARLY checkbox. This option lets you keep the list of related products up to date. As your product catalog changes, the related products will be automatically updated based on the criteria you are going to define in a later step.

  6. Select the IS ACTIVE checkbox. This option starts displaying related products on the Storefront after you create the product relation.

  7. In the Product owning the relation pane, in the search field, enter 090. This filters the products by 090.

  8. Next to the Sony SmartWatch 3 product, click Select. The related products you are going to select in a later step will be displayed on the product details page of this product. This displays the Sony SmartWatch 3 product in the Selected product section.

  9. In the Store relation pane, select DE and AT checkboxes. The product relation will be displayed in these stores.

  10. Click Next. This opens the Products tab.

When the Products tab opens, there is a preadded rule on the page. To define related products, do the following:

  1. For the parameter, select brand. This adds a relation operator field with the equal operator prerselected. This also adds a value field.

  2. In the value field, enter sony. This means that only Sony products will be displayed as related products for Sony SmartWatch 3.

  3. Click Add rule.

  4. For parameter, select category.

  5. In the value field, enter smartwatches. This excludes all the other product types from the related products of Sony SmartWatch 3. For example, you also have Sony cameras, but the customers browsing smartwatches are unlikely to want to buy cameras.

  6. Click Add group. This adds a subgroup with a rule.

  7. For parameter select color.

  8. In the value field, enter silver. This means that only silver products will be displayed as related.

  9. Click Add rule.

  10. For parameter select color.

  11. In the value field, enter white. This means that only white products will be displayed as related. Sony SmartWatch 3 is silver. Since white is similar to silver, your customers might be interested in that color too.

  12. In the subgroup, click the OR combination operator. This means that either white or silver products are displayed as related for Sony SmartWatch 3.

  13. In the main group, click the AND combination operator. This means that only white or silver Sony products from the Smartwatches category will be displayed for Sony SmartWatch 3 as related. The products fulfilling these rules are displayed in the table below.

  14. Click Save. This creates the product relation and opens the Edit Product Relation page.

The result looks as follows on the Storefront.

You’ve set up related products for just one product: Sony SmartWatch 3. All the other Sony smartwatches don’t have related products on their pages. To show related products on the pages of all the other smartwatches, repeat the process for each of them.