Creating product variants

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This topic describes how to add a product variant for an abstract product.


To create a product variant, navigate to Catalog > Products section.

Review the reference information before you start, or look up the necessary information as you go through the process.

Creating a product variant

To create a product variant:

  1. Next to the abstract product you want to create a variant for, select Edit.

  2. On the Edit Abstract page, select Add Variant.

  3. In the General tab, do the following:

    1. Define a SKU:
      • Enter a SKU.
      • Select Autogenerate SKU.
    2. Under Super attributes, define one or more super attributes:
      • Select a value.
      • Select Use custom value and, in the field the appears below, enter the value.
    3. Add product name and description and select Searchable if you want your product to be searchable by its name in the online store.
    4. Optionally: Enter Valid From and Valid To dates to specify when the product should go online in the web-shop.
    5. Go to the Price & Stock tab.
  4. In the Price & Tax tab, set prices and taxes for products:

    1. To take the prices over from the abstract product, select Use prices from abstract product.

    The merchant relation prices are inherited by Product Variants as well.

    1. Otherwise, enter Original and eventually Default prices for the product for Gross and Net price modes.
    2. B2B only: In Merchant Price Dimension, select the merchant relationship to define a special price per merchant relation. See Merchants for more information.
    3. Select Quantity for the product and then select Never out of stock if you want the product to never go out of stock.
  5. Optionally: Click Next to go to the Image to add images for the product and define the image order.

  6. Optionally: Click Next of select the Assign bundled products tab to create a bundles product. See Creating and Managing Product Bundles to know more.

  7. Click Save. The page is refreshed and you can see two additional tabs: Discontinue and* Product Alternatives*. See Discontinuing products and Adding product alternatives to know more.


To make sure your product will be shown and searchable in your online store, we highly recommend you to go through the checklist in HowTo - Make a Product Searchable and Shown on the Storefront.

Reference information: Creating a product variant

This section describes the attributes you enter and select when creating a product variant.

General tab

Store relation Defines the store for which the product can be available.
You can select multiple values.
No No
SKU Prefix A number that you assign to the product will help to track unique information related to that product. Yes Display Only
Autogenerate SKU Allows the system to autogenerate the SKU once you click Save. Yes No
Super Attributes This section is only available if you have added more than one super attribute and defined more than one value for it.
E.g. if you selected the color to be a super attribute and defined green, white, and black, you will see “color” in this section and a drop-down with the colors you defined.
Only one value can be selected.
Yes No
Name The name of your product that will be displayed in the online store for your customers. Yes
Description The description of the product that your customer sees in the online store. Yes Yes
Searchable A checkbox that defines if the concrete product can be searched via the Search function in the online store. If not selected, no values will be displayed when searching for this product. Yes Yes
Valid from
Valid to
Defines the period of time when the product is in active state. The Valid from date triggers the activation, while the Valid to date triggers the deactivation. Either no dates can be selected, or both. Yes Yes

Price & Stock tab

Use prices from abstract product Once the checkbox is selected, the prices from the abstract product are taken over. Yes No
Merchant Price Dimension B2B Only
The drop-down list that allows you to select a merchant relation and set up a specific price for a specific merchant.
If the Default value is selected, the prices will be the same for everyone.
The values available for selection derive from Merchants > Merchant Relations.
Only one value can be selected.
Yes Yes
Gross price
Net price
The price value for gross and net mode.
For concrete products, the prices are inherited from their abstract product and can be updated while editing the concrete product.
Yes Yes
Default prices are the prices your customers will pay, whereas original prices are the “previous prices” in case you want to display promotions. If you specify only a default price, it will be displayed just like a normal product price. However, if both prices are specified, the original one will appear crossed out in the shop. Yes Yes
Add Product Volume Price
Edit Product Volume Price
Once selected, the Add volume price (Edit volume price) page opens. This option allows you to define specific prices for a specific quantity of products that a customer selects. Works only in case of Default prices.
Add Product Volume Price appears only when the price for a currency was set up and saved.
Edit Product Volume Price appears only what the volume price was already set up for a currency.
No Yes
(Stock) Type Display-only field that displays warehouses according to your store Yes Yes
(Stock) Quantity The number of items available in the warehouse. Yes Yes
(Stock) Never out of stock The check-box that once selected will make the product always available to be purchased. Yes Yes

Image tab

Image Set Name The name of your image set. Yes Yes
Small The link of the image that is going to be used in the product catalogs. Yes Yes
Large The link to the image that is going to be used on the product details page. Yes Yes
Sort Order If you add several images to an active image set, specify the order in which they are to be shown in the front end and back end using Sort Order fields. The order of images is defined by the order of entered numbers where the image set with sort order “0” is the first to be shown. Yes Yes

Assign bundled products tab

On this tab, you see a table with the concrete products that you can select to be included in a bundle of a specific variant. If you do need to create a bundle, do not select the values and skip the tab.

Discontinue tab

Available on the Edit page only. Once you select to discontinue the product, you can add a note about that on this tab.

Product Alternatives tab

The only field available is Add Product Alternative by Name or SKU. Here it is enough to enter three characters of a product name or SKU to see the auto-suggested product list. From one to many values can be selected. If there is no need to set up an alternative product, you can skip this tab.

Scheduled Prices tab

On this tab, you see a table with the scheduled prices imported via a CSV file. The following information is available:

  • Currency, store, net, and gross price values
  • Start from (included) and Finish at (included) values that identify a period of time when a specific price is going to be set for a product automatically.

What’s next?
Once you have set things up, you will most likely need to know what managing actions you can do with your products. See articles in the Managing products section.