Create product labels

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This topic describes how to create product labels in the Back Office.


To start working with product labels, go to Merchandising > Product Labels.

Review the reference information before you start, or look up the necessary information as you go through the process.

Create a product label

  1. On the Product Labels page, click Create Product Label. This opens the Create a Product Label page.

  2. In the GENERAL pane, enter a NAME.


  4. Enter a PRIORITY.

  5. To make the product label active after creating it, select the IS ACTIVE checkbox.

  6. In the BEHAVIOR pane, select a VALID FROM date.

  7. Select a VALID TO date.

  8. Select the IS EXCLUSIVE checkbox.

  9. In the STORE RELATION pane, select one or more stores.

  10. In the TRANSLATIONS pane, enter a NAME for each locale.

  11. Click Next. This opens the Products tab.

  12. In the Available subtab, select one or more products to assign the label to.

  13. Click Save. This opens the Edit Product Label page with a success message displayed.

Tips and tricks

When assigning a label to multiple products, it might be useful to switch to the Selected products to assign subtab to double-check your selection.

Reference information: Create product labels

The following table describes the attributes you see, select, or enter while creating product labels.

NAME Unique identifier of the product label for the Back Office and Storefront. If you don’t specify a locale specific name, this name is used by default on the Storefront.
FRONT-END REFERENCE Defines the location and design of the product label. By default, the following designs are available: alternative, discontinued, top, new, sale.
PRIORITY Defines the order in which labels will appear on a product card and product details page. The product label with the lowest number will have the highest priority.
IS DYNAMIC Only developers can create dynamic product labels. This checkbox servers as an identifier for existing dynamic product labels.
IS ACTIVE Defines if the label is to be displayed on the Storefront after you create it. You can activate it any time later.
VALID FROM and VALID TO Inclusively defines the time period when the product label will be displayed on the Storefront. If no dates are selected, the label is always displayed.
IS EXCLUSIVE Defines if this product label is to be exclusive. If an exclusive product label is applied to a product, all the other non-exclusive labels assigned to the product will not be displayed on the product card.
STORE RELATION Stores in which a product label will be displayed on the Storefront.
NAME in the TRANSLATIONS pane Locale specific names that will be displayed on the Storefront in respective stores. If there is no locale specific name, the NAME from the GENERAL pane is displayed.