Best practices: Promote products with discounts

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This document explains how to use discounts to promote products using a concrete example.

Let’s say that today is January 19, 2017. Soon, your shop is going to receive ASUS laptops with a new Intel processor. You want to quickly sell the laptops with the old processor. To promote the old laptops, you are going to offer free standard delivery for all Intel-based Asus laptops.

To create the corresponding discount, follow the steps in the sections below.

1. Define the general settings of the discount

  1. Go to Merchandising > Discount.
  2. On the Discount page, click Create new discount.
  3. On the Create Discount page, for STORE RELATION, select DE and AT. The discount will be applicable in both shops.
  4. Select a Cart rule. The discount will be applied automatically once a customer adds an Intel-based Asus laptop to cart.
  5. For NAME, enter Free delivery for Asus laptops. This name will be displayed in cart when the discount is applied.
  6. For DESCRIPTION, enter Free standard delivery for Asus laptops with old Intel processors. This description is only displayed in the Back Office.
  7. Select the EXCLUSIVE checkmark. When this discount is applied to a cart, all the other discounts will be discarded.
  8. For VALID FROM, select January 19, 2017. The discount will be active right after you create it.
  9. For VALID TO. select January 26, 2017. After a week, you can reevaluate the discount based on sale results.
  10. Click Next.

Define general settings of the discount

2. Define the discount’s calculation and the products to apply the discount to

  1. Click the Discount calculation tab.
  2. For CALCULATOR TYPE, select Percentage. The discount will be calculated as a percentage of the products’ price.
  3. For Percentage, enter 100. 100% of the products’ price will be discounted. In other words, it will be free.
  4. For DISCOUNT APPLICATION TYPE, select QUERY STRING.
  5. For APPLY TO, select shipment-method. That’s the attribute of the rule.
  6. In the next field that appeared, select equal. That’s the relation operator.
  7. In the last field, select Standard (DHL). That’s the value. The discount will apply to the standard DHL delivery.
  8. Click + Add rule.
  9. For the rule that appears, for attribute, select shipment-method.
  10. Select the equal operator.
  11. For the value, select Standard (Hermes). The 100% discount will apply to the standard delivery of DHL and Hermes.
  12. Click Next.

Define discount calculation and the products to apply the discount to

3. Define on what conditions the discount can be applied

  1. Click the Conditions tab.
  2. In the APPLY WHEN section, select the attribute.brand attribute.
  3. For the rule value, enter Asus. The discount will be applied if an Asus product is added to cart.
  4. Click + Add rule.
  5. For the attribute of the rule that appears, select attribute.processor_model.
  6. For rule value, enter i3 Since the current combination operator is AND, the discount will be applied if both rules are fulfilled: a cart contains an Asus product with an i3 Intel processor.
  7. Click + Add group. A separate section with a rule appears.
  8. For the attribute of the new rule, select product-label.
  9. Select the not equal relation operator.
  10. For rule value, select NEW. The discount will apply if the product in cart is not new. This will make sure that no new laptops are sold with a discount.
  11. Click +Add rule.
  12. Select the attribute.processor_model attribute.
  13. For relation operator, select not equal.
  14. For rule value, enter i7. The discount will not be applied if a laptop with the new i7 processor is added to cart. This will make sure that no laptops with the new processor are sold with a discount.
  15. For the current group, select the OR combination operator. The discount will not be applied if at least one of the group’s rules applies.

The default value of THE DISCOUNT CAN BE APPLIED IF THE QUERY APPLIES FOR AT LEAST X ITEM(S). is 1. When a customer adds one or more products that fulfill the rules you’ve specified, the discount will be applied.

  1. Click Save.

This refreshes the page with a success message displayed. You’ve created the discount.

Define on what conditions the discount can be applied

5. Activate the discount

For your customers to be able to use the discount, click Activate in the top-right corner.

This refreshes the page with a success message displayed. Now you only need to advertise the discount in your shop.