Customer Accounts overview

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A customer account contains the following customer information about the Storefront:

  • Contact details
  • Addresses
  • Order history
  • Preferences, such as language and shipping options

There are slight differences in customer accounts’ information for the B2B and B2C shops. The following table describes such differences and similarities:

CUSTOMER ACCOUNT SECTION B2B SHOP B2C SHOP
Overview
Profile
Addresses
Order History
Newsletter
Shopping Lists
Shopping Carts
Wishlist

For details about how customer accounts can be created, see Customer Registration overview.

Customers manage their accounts directly on the Storefront. If a customer updates an account, the data is synchronized, and the Back Office user sees the updated information in the Back Office > Customers > Customers section. The exceptions are newsletter subscriptions and password changes: this information is not stored in the Back Office.

To comply with international regulations, a Back Office user can delete a customer account on a customer request.

Deleting a customer account does not affect billing and order-related information. Deleting an account anonymizes customer information and address data. By default, customer email addresses are anonymized, letting customers return and re-register with a completely new account.

A Back Office user can do the following:

  • Add notes attached for customers.
  • Set a preferred locale per customer.
  • Deleting customer data using an anonymization mechanism.
  • Configure a non-linear customer reference for external communication.
  • Set address books with default addresses for billing and shipping.
  • Send a password token by email.
  • Check the last orders of a customer in the shop.

For details, see the following:

Customer account on the Storefront

A customer can perform the following actions on the Storefront:

View the account activity
Create, edit, and delete a customer address
Filter order history
Reorder selected items
BACK OFFICE USER GUIDES
Create customers
Edit customers
View customers
Add notes to customers
Add customer addresses
Edit customer addresses