Customer Accounts overview

A customer account contains the following customer information about the Storefront:

• Contact details
• Addresses
• Order history
• Preferences, such as language and shipping options

There are slight differences in customer accounts’ information for the B2B and B2C shops. The following table describes such differences and similarities:

For details about how customer accounts can be created, see Customer Registration overview.

Customers manage their accounts directly on the Storefront. If a customer updates an account, the data is synchronized, and the Back Office user sees the updated information in the Back Office > Customers > Customers section. The exceptions are newsletter subscriptions and password changes: this information is not stored in the Back Office.

To comply with international regulations, a Back Office user can delete a customer account on a customer request.

A Back Office user can do the following:

• Add notes attached for customers.
• Set a preferred locale per customer.
• Deleting customer data using an anonymization mechanism.
• Configure a non-linear customer reference for external communication.
• Set address books with default addresses for billing and shipping.
• Send a password token by email.
• Check the last orders of a customer in the shop.

For details, see the following:

• Create customers
• Add notes to customers

Customer account on the Storefront

A customer can perform the following actions on the Storefront:

Related Business User documents