Email as a CMS block overviewEdit on GitHub
Back Office Users can manage the content of emails sent to customers through CMS Blocks in the Back Office. To use a CMS Block as an email, the Back Office user applies an email template.
Types of Email Templates
There are two types of emails used to manage CMS Blocks as emails: CMS Block email template and the actual email template.
CMS Block Email Template
CMS Block email template is a Twig file that defines the design and layout of CMS Block in a way suitable for using it as an email. The following CMS Block email templates are available by default:
- HTML email template with header and footer
- Text email template with header and footer
- Empty email template
To learn how a Back Office User applies a CMS Block email template, see Create email CMS blocks.
A Developer can create more CMS Block email templates.
Email Template is a Twig file that defines the content of a system email sent customers. You can edit the template by editing the assigned Email CMS Block in the Back Office.
Naming of Email CMS Blocks
Being a multi-purpose entity, CMS Blocks relies strongly on its naming when used as an email. The CMS Block name defines the email template it is assigned to.
When a developer creates an email template, inside the file, they enter the name of the CMS Block, which is assigned to the template. If the name of an Email CMS Block changes, a developer should update it in the respective email template. For example, the availability-notification-subscription–html Email CMS Block is assigned to the subscribed.html.twig default email template.
There are two email formats by default: HTML and pure text. The format of the default email templates is identified by one of the respective tales in the name of an Email CMS Block: –html or –text. For example, Email CMS Blocks with the following names are assigned to the customer registration email template:
The email format itself is defined on the code level, the tales serving as identifiers. If you create new email templates, you don’t have to add them to their Email CMS Block names.
Default Email Templates
There is a number of email templates with the respective Email CMS Blocks available in the Spryker Demo Shops.
The following table contains the list of the default email templates, their Email CMS Blocks, and purpose.
Default email templates
|WHEN AN EMAIL IS SENT||EMAIL CMS BLOCK NAME||TWIG TEMPLATE|
|Customer registered in the shop||customer-registration–html||Customer/src/Spryker/Zed/Customer/Presentation/Mail/customer_registration.html.twig|
|Customer registered in the shop||customer-registration–text||Customer/src/Spryker/Zed/Customer/Presentation/Mail/customer_registration.html.twig|
|Customer confirmed email by clicking the link in the registration email||customer-registration_token–html||Customer/src/Spryker/Zed/Customer/Presentation/Mail/customer_registration_token.html.twig|
|Customer confirmed email by clicking the link in the registration email||customer-registration_token–text||Customer/src/Spryker/Zed/Customer/Presentation/Mail/customer_registration_token.text.twig|
|Customer submitted the password change form||customer-restore-password–html||Customer/src/Spryker/Zed/Customer/Presentation/Mail/customer_restore_password.html.twig|
|Customer submitted the password change form||customer-restore-password–text||Customer/src/Spryker/Zed/Customer/Presentation/Mail/customer_restore_password.text.twig|
|Customer clicked the password change link in the email and set up a new password||customer-restored-password-confirmation–html||Customer/src/Spryker/Zed/Customer/Presentation/Mail/customer_reset_password_confirmation.html.twig|
|Customer clicked the password change link in the email and set up a new password||customer-restored-password-confirmation–text||Customer/src/Spryker/Zed/Customer/Presentation/Mail/customer_reset_password_confirmation.text.twig|
|Customer subscribed to a newsletter||newsletter-subscribed–html||Newsletter/src/Spryker/Zed/Newsletter/Presentation/Mail/subscribed.html.twig|
|Customer subscribed to a newsletter||newsletter-subscribed–text||Newsletter/src/Spryker/Zed/Newsletter/Presentation/Mail/subscribed.text.twig|
|Customer unsubscribed from a newsletter||newsletter-unsubscribed–html||Newsletter/src/Spryker/Zed/Newsletter/Presentation/Mail/unsubscribed.html.twig|
|Customer unsubscribed from a newsletter||newsletter-unsubscribed–text||Newsletter/src/Spryker/Zed/Newsletter/Presentation/Mail/unsubscribed.text.twig|
|Order has been placed successfully||order-confirmation–html||Oms/src/Spryker/Zed/Oms/Presentation/Mail/order_confirmation.html.twig|
|Order has been placed successfully||order-confirmation–text||Oms/src/Spryker/Zed/Oms/Presentation/Mail/order_confirmation.text.twig|
|Order has been shipped||order-shipped–html||Oms/src/Spryker/Zed/Oms/Presentation/Mail/order_shipped.html.twig|
|Order has been shipped||order-shipped–text||Oms/src/Spryker/Zed/Oms/Presentation/Mail/order_shipped.text.twig|
|Customer has invited a new Company User. The invited user receives the email||company-user-invitation–html||CompanyUserInvitation/src/Spryker/Zed/CompanyUserInvitation/Presentation/Mail/invitation.html.twig|
|Customer has invited a new Company User. The invited user receives the email||company-user-invitation–text||CompanyUserInvitation/src/Spryker/Zed/CompanyUserInvitation/Presentation/Mail/invitation.text.twig|
|Company’s status has changed||company-status–html||CompanyMailConnector/src/Spryker/Zed/CompanyMailConnector/Presentation/Mail/company_status.html.twig|
|Company’s status has changed||company-status–text||CompanyMailConnector/src/Spryker/Zed/CompanyMailConnector/Presentation/Mail/company_status.text.twig|
|Customer subscribed to notifications about the product availability||availability-notification-subscription–html||AvailabilityNotification/src/Spryker/Zed/AvailabilityNotification/Presentation/Mail/subscribed.html.twig|
|Customer subscribed to notifications about the product availability||availability-notification-subscription–text||AvailabilityNotification/src/Spryker/Zed/AvailabilityNotification/Presentation/Mail/subscribed.text.twig|
|Customer unsubscribed from notifications about the product availability||availability-notification-unsubscribed–html||AvailabilityNotification/src/Spryker/Zed/AvailabilityNotification/Presentation/Mail/unsubscribed.html.twig|
|Customer unsubscribed from notifications about the product availability||availability-notification-unsubscribed–text||AvailabilityNotification/src/Spryker/Zed/AvailabilityNotification/Presentation/Mail/unsubscribed.text.twig|
|A product that was unavailable, becomes available. Customers who subscribed to availability notifications receive the email||availability-notification–html||AvailabilityNotification/src/Spryker/Zed/AvailabilityNotification/Presentation/Mail/notification.html.twig|
|A product that was unavailable, becomes available. Customers who subscribed to availability notifications receive the email||availability-notification–text||AvailabilityNotification/src/Spryker/Zed/AvailabilityNotification/Presentation/Mail/notification.text.twig|
|Back Office User submitted the password change form||restore-password–html||AuthMailConnector/src/Spryker/Zed/AuthMailConnector/Presentation/Mail/restore_password.html.twig|
|Back Office User submitted the password change form||restore-password–text||AuthMailConnector/src/Spryker/Zed/AuthMailConnector/Presentation/Mail/restore_password.text.twig|
|Gift Card has been delivered to a customer||gift-card-delivery–html||GiftCardMailConnector/src/Spryker/Zed/GiftCardMailConnector/Presentation/Mail/gift_card_delivery.html.twig|
|Gift Card has been delivered to a customer||gift-card-delivery–text||GiftCardMailConnector/src/Spryker/Zed/GiftCardMailConnector/Presentation/Mail/gift_card_delivery.text.twig|
|Customer used a gift card||gift-card-usage–html||GiftCardMailConnector/src/Spryker/Zed/GiftCardMailConnector/Presentation/Mail/gift_card_usage.html.twig|
|Customer used a gift card||gift-card-usage–text||GiftCardMailConnector/src/Spryker/Zed/GiftCardMailConnector/Presentation/Mail/gift_card_usage.text.twig|
To learn how a Back Office User manages the content of email templates by editing Email CMS Block, see Edit placeholders in CMS blocks.
When editing an email template via email CMS block, you work in the WYSIWYG editor. Apart from the regular WYSIWYG editor tools, you can add glossary keys and variables.
You can use the functionalities described in this section, regardless of the email format.
Glossary Keys in Email Templates
You can add glossary keys directly to email templates, and the respective translations are fetched automatically. When an email with a glossary key is sent, the key is replaced with the translation you defined for the locale selected by the customer. For example, you add the
cart.price.grand.total glossary key to an email template. When the email is sent to the customer with de_DE locale, the key is replaced with Summe.
To learn how a Back Office User creates translations, see Managing Glossary.
Variables in Email Templates
Also, you can use variables to automatically adjust details like customer name in the emails. For example, if you add the firstName variable, when the email is sent, the variable is replaced with the first name of the customer it is sent to. Unlike glossary keys, variables are defined on the code level, namely in the transfer object definition.
A developer can provide a full list of variables and create new ones.
Content Items in Email Templates
The CMS capability in Spryker lets you add content items into CMS Blocks. Unlike the regular CMS Blocks, the Email CMS Blocks do not support content items. If you insert one, its content is not rendered when the email is sent.
Related Business User articles
|BACK OFFICE USER GUIDES|
|Create email CMS Blocks|
Are you a developer? See CMS feature walkthrough for developers.
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