Customer Account overview

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A customer account contains the following customer information on the Storefront:

  • Contact details
  • Addresses
  • Order history
  • Preferences, such as language and shipping options

There are slight differences in customer accounts’ information for the B2B and B2C shops. The following table describes such differences and similarities:

Customer Account sections B2B Shop B2C Shop
Order History
Shopping Lists
Shopping Carts

See Customer Registration overview for details on how customer accounts can be created.

Customers manage their accounts directly on the Storefront. If a customer updates an account, the data is synchronized, and the Back Office user sees the updated information in the Back Office > Customers > Customers section. The exceptions are newsletter subscriptions and password changes: this information is not stored in the Back Office.

To comply with international regulations, a Back Office user can delete a customer account on a customer request.

Deleting a customer account does not affect billing and order-related information. Deleting an account anonymizes customer information and address data. By default, customer email addresses are anonymized, making it possible for customers to return and re-register with a completely new account.

A Back Office user can do the following:

  • Add notes attached for customers.
  • Set a preferred locale per customer.
  • Deleting a customer data via an anonymization mechanism.
  • Configure a non-linear customer reference for external communication.
  • Set address books with default addresses for billing and shipping.
  • Send a password token via email.
  • Check last orders of a customer in the shop.

See Managing customers for details.

Customer account on the Storefront

Customer can perform the following actions the Storefront:

View the account activity


Create, edit, and delete a customer address


Filter order history


Reorder selected items