Content Management System

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The Content Management section in the Back Office is mostly used by Marketing Content Managers and Marketing Team.


The section is designed to create, manage and display content in the storefront. The content is represented by CMS Pages, CMS Blocks, Content Items, and Content Item Widgets. This section also allows you to set up a URL redirect from one site to another. For example, you have several sites for your shop. However, you decide to remove one of them to display all the content on one website.

Standardized flow of actions for a Marketing Content Manager

Flow of actions for a Marketing Content Manager

This is how a Marketing Content Manager can work with the content using the Back Office and interact with other departments to launch a marketing campaign.

In the Content Management section, you can see the following:

  • Blocks
  • Pages
  • Redirects
  • Slots
  • Content Items

Content Item is a new abstraction layer for any content you want to display in your shop storefront. They can later be inserted in any placeholder of a page or a block via widgets coupled with the template that defines where and how the content is displayed on the shop website.

Content item widget is a content snippet you can use to display the page content that can be, for instance, adjustable to some specific marketing events.

CMS blocks are parts of the page content that can be used for banners, charts, static links, banner images or similar items to be displayed throughout the shop website.

CMS pages are additional pages you can create and manage to provide additional information about the shop like About Us, Terms and Conditions pages, or landing pages for promotions.

Redirect is a technique used to forward website visitors from one page to another. You can redirect visitors to internal and external pages.

Slot is a configurable space for content used in templates.


What’s Next?

To learn more about how to create, manage, view, and publish CMS pages, see the following articles:

To know about how to create and manage CMS blocks, see the following articles:

To learn more about how to create and edit Content Items, see the following articles:

To learn more about how to add content items widgets to a block or a page and how to manage them, see the following articles:

To learn more about how to configure URL redirects, see the following article: