Marketplace Product feature overview

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In the Marketplace, products that a merchant owns are referred to as marketplace products. Besides creating offers for products of other merchants or the ones that the Marketplace administrator suggests, a merchant can also create their own unique products. These products possess the same characteristics the usual abstract and concrete products have, but in addition, every such product has merchant-related information such as merchant reference. Merchants can create their products in the Merchant Portal or import the marketplace products data, or merchants manage stock and set prices for their products in the Merchant Portal. For details, see Managing marketplace abstract products.

Merchants can let other merchants create offers for their unique products. This possibility is defined with the help of the is_shared parameter of the marketplace product data importer.

Marketplace products on the Storefront

The marketplace products are displayed on the Storefront when the following conditions are met:

  1. The product status is Active.
  2. The merchant who owns the product is Active.
  3. The product visibility state is Online.
  4. The product is defined for the current store.
  5. The product has stock or is always in stock.
  6. The current day is within the range of the product validity dates.

Marketplace product on the product details page

Marketplace product appears on top of the Sold by list together with the product offers from other merchants. For a buyer, it doesn’t matter whether they are buying a product offer or a marketplace product; however, in the system, different entities are defined.

Product price on top of the product details page is taken from the marketplace product or the product offer. It depends on the option selected in the Sold by field.

marketplace product on PDP

The marketplace product is also displayed with the Sold By field defining the merchant on the following pages:

  • Cart page
  • Wishlist
  • Shipment page of the Checkout
  • Summary page of the Checkout
  • Order Details of the customer account

Marketplace product on the Quick Order page

On the Quick Order page, customers can add products to cart by entering their names or SKUs. Also, in the Merchants drop-down, they can specify merchants who they want to buy from. If customers select specific merchants in the Merchants drop-down, only products of those merchants are available for selection when they enter SKU or Name of the product. Buyers who select the All Merchants option can add products from all merchants. If customers change the merchant of the already selected item, some values of its fields may change. For example, the prices of different merchants may vary, so when you change a merchant, the Price value may change as well. For information about the Quick Add to Cart feature, see Quick Add to Cart feature overview


Marketplace product on the cart page

On the Cart page, a customer can add marketplace products from the Quick Add to Cart widget. In the search field of the widget, they enter a product name or SKU and select one of the available options. If there are several merchants selling the selected product, a drop-down with such merchants appears. Then, the customer selects a preferable merchant, enters the quantity, and adds the item to cart.

Note that the drop-down with merchants is not visible until the product is selected.


Marketplace product on the shopping list page

On the Shopping list page, a customer can add marketplace products to the existing or new shopping list by entering a product’s name or SKU in the Quick Add section and selecting the desired option. If there are several merchants selling the selected item, a drop-down with available merchants appears. Then, the customer selects a preferable merchant, enters the quantity, and adds the product or offer to the shopping list.

Note that the drop-down with merchants is not visible until the product is selected.


Searching and filtering marketplace products

When the merchant name is entered in the catalog search, not only the offers but also the products belonging to this merchant are displayed. By selecting a merchant name in the filter, products from this merchant are also displayed.

Search for marketplace products

Marketplace products in the Back Office

Before new marketplace products become visible on the Storefront, they must be activated either by the merchant in the Merchant Portal or by the Marketplace administrator in the Back Office.

A Marketplace administrator can filter the products belonging to certain merchants in the Back Office.


Also, Marketplace administrators can edit products, if needed, and create products when acting as the main merchant.

Marketplace products in the Merchant Portal

Merchants create and manage their products in the Merchant Portal. They can define prices, stock, and attributes for their products.

Creating marketplace abstract products
Creating marketplace concrete products
Managing marketplace abstract products Editing abstract products
Managing marketplace concrete products Editing a product variant
Managing marketplace abstract product prices
Managing marketplace concrete product prices
Managing marketplace abstract product image sets
Managing marketplace concrete product image sets
Managing marketplace abstract product attributes
Managing marketplace concrete product attributes
Managing marketplace abstract product meta information
Developer guides

Are you a developer? See Marketplace Products feature walkthrough for developers.